In the heart of Shenzhen, China, Xide Group stands as a symbol of innovation, sustainability, and global connection. Our location is not just strategic but integral to our excellence and worldwide outreach. We redefine the essence of a conglomerate by blending advanced technology, superior service, and a deep commitment to environmental and social ethics.

Our commitment to sustainable practices shines through our partnerships with leading names like COACH, ASDA, and Disney, affirming our focus on quality, innovation, and ethics. We are proud of our extensive certifications, including Sedex 4Pillar and Disney certifications, which underscore our dedication to high standards and operational integrity.

Xide Group's product range is broad and eco-conscious, encompassing stylish bags, innovative umbrellas, and trendy fashion accessories, all designed with our B-end customers in mind. Our journey began with GoodPartner, an umbrella manufacturer in 2014, marking our initial step towards sustainable business practices.

Our organization is structured around four core branches, each contributing unique expertise towards our goal of industry leadership and innovation. To our B-end partners worldwide, Xide Group represents a partnership in the pursuit of a future where fashion, functionality, sustainability, and ethical responsibility converge.

Welcome to Xide Group, where we are committed to pioneering sustainable solutions and advancing responsible fashion.

Our Core Values:
Innovation: At the heart of Xide Group lies a relentless pursuit of innovation, driving the development of cutting-edge products and services that meet the dynamic needs of our global clientele.

Sustainability: A deep-seated commitment to environmental stewardship, ensuring all products and operations not only minimize environmental impact but also promote a healthier planet.

Quality and Safety: Unwavering dedication to delivering high-quality, safe products that adhere to the highest standards, as evidenced by our numerous certifications and audits.

Social Responsibility: A strong sense of duty towards social equity, inclusivity, and philanthropy, aiming to make a positive impact on communities worldwide.

Partnership and Collaboration: Building lasting relationships with esteemed clients like COACH, ASDA, Under Armour, Disney, and others, fostering collaboration and mutual growth.

John Zhang


John Zhang is the Founder of the team, providing visionary leadership and strategic direction.

Alvin Mou


As a Co-Founder, Alvin Mou plays a key role in strategic decision-making and business development.

Bella Wen

Supply Chain Director

As the Supply Chain Director, Bella Wen establishes and maintains relationships with suppliers to ensure timely delivery of materials for production.

Ellie Zhu

Public Relations Director

Ellie Zhu plays a crucial role in maintaining a positive public image for the team as the Public Relations Director.

Dan Yang

Chief Financial Officer

In the role of Chief Financial Officer, Dan Yang collaborates closely with other members of the executive team to align financial strategies with overall business objectives, ensuring that financial decisions support the company's growth and sustainability.


Ambassador to the United States

SHERI HAMMONDS serves as the primary point of contact for all matters related to our organization's presence in the United States in her role as Ambassador.